12 June 2017 in Blog - Technology
The real reason why African social networks fail is the financials needed to run a serious social network. Many people launch to realize later than they couldn’t cope with the technical challenges, the constant hacking attacks, the server costs, mobile platform intricacies and the sheer amount of money needed to promote the platform and market it to other markets.
Where is Africa in the social media market?
As of June 2017, the top 21 social networks in the world come from the USA, China, Korea and Russia, with American social network market being the global leader. There is something missing: the presence of African social networks. When it comes to discussing the relevance of social media worldwide, there’s a profound lack of research and analysis on social networks developed in Africa by Africans. It presents an important question: is it that there are no social networks being developed and used in the continent, or that they aren’t serious or profitable enough to fit into the map of global social networks?
That said there is currently a serious attempt at building an African social network called Mivasocial https://mivasocial.com. I joined recently and I believe they have achieved a solid platform that works beautifully both on mobile and desktop, that is fast, feels secure and provides a huge amount of tools that Africa really needs. This platform is built by African born American millionaire Jean-Marc Kouevidjin whom I heard happens to be the lead programmer of the platform. I believe that supporting African social networks is not only about patriotism but also about developing Africa. In my view, to succeed, African social networks must provide useful developmental tools to the youth of Africa. Mivasocial.com achieves that majestically. Take a look and like me tell the world. Let us spread the word. Maybe this is it.